Max Bruinsma is an independent designwriter, editor, critic and editorial designer, and former editor of Eye, the international review of graphic design in London. He studied art-, architecture- and design history in Groningen and Amsterdam, the Netherlands. Since 1985, his critical writings have featured regularly in major Dutch art- and design journals and in a range of international design publications (a.o. Graphis, Idea, Blueprint, The AIGA Journal, Eye). Before he took over from founding editor Rick Poynor at Eye, Bruinsma was editor of the Dutch design magazine Items, published several books on (graphic and new media) design in the Netherlands, and taught at the Rietveld Academy and the Sandberg Institute in Amsterdam. His latest book is 'Deep Sites, intelligent innovation in contemporary webdesign', published by Thames & Hudson, in English and French editions, april 2003.
When asked to summarise the profession, he will answer: "Designers are cultural agents".
A guest lecturer on contemporary art and graphic design, Max Bruinsma has presented at numerous art academies and congresses throughout the world, including on-line courses for several design academies. Besides his work as an art- and design critic and educator, he was a music editor and program maker for VPRO, a Dutch radio and television broadcasting organisation. Max resides alternately in Amsterdam, the Netherlands, and Basel, Switzerland.